International Journal on New Trends in Education and Their Implications
ISSN (Online): 1309-6249

Research article    |    Open Access
International Journal on New Trends in Education and Their Implications 2016, Vol. 7(2) 90-108

Based on Social Media Relationship Marketing Approach: a Study on Anadolu University Open Education System Website and the Facebook Network

Berrin OZKANAL, Gulendam UYGUCGIL

pp. 90 - 108

Publish Date: April 30, 2016  |   Single/Total View: 0/0   |   Single/Total Download: 0/0

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Abstract

The purpose of this study is to evaluate the relational marketing approach based on social media as marketing communication strategy according to the students’ opinions in making, the continuation and the development contact open and distance education institutions with current and prospective students. The study was performed with questionnaires administered through the corporate website of Open Education System with enrolled students in Anadolu University Open Education System. With the survey questions satisfaction brand loyalty, interactive communication and views on usability elements for service providers of corporate website and the Facebook network was evaluated. In the study, Anadolu University Open Education System website and Facebook network cannot meet enough expectations of students within the framework of relationship marketing approach based on social media has emerged.

Keywords: Open and distance education, social media, relationship marketing

How to Cite this Article?

APA 7th edition
OZKANAL, B., & UYGUCGIL, G. (2016). Based on Social Media Relationship Marketing Approach: a Study on Anadolu University Open Education System Website and the Facebook Network. International Journal on New Trends in Education and Their Implications, 7(2), 90-108.

Harvard
OZKANAL, B. and UYGUCGIL, G. (2016). Based on Social Media Relationship Marketing Approach: a Study on Anadolu University Open Education System Website and the Facebook Network. International Journal on New Trends in Education and Their Implications, 7(2), pp. 90-108.

Chicago 16th edition
OZKANAL, Berrin and Gulendam UYGUCGIL (2016). "Based on Social Media Relationship Marketing Approach: a Study on Anadolu University Open Education System Website and the Facebook Network". International Journal on New Trends in Education and Their Implications 7 (2):90-108.

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International Journal on New Trends in Education and Their Implications

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